Pricepanda, an online price comparison service in emerging markets, has made its entry in India. A Rocket Internet venture, it aims to capture the South East Asia market. The Indian site currently showcase cameras, mobiles and computers.
The website include all major foreign and local brands such as HTC, Nokia, Samsung, and many more. It has partnered with 30+ Indian online shops including Tradus, India Times shopping, Croma, Fabmart, Infibeam and more.
“We are really optimistic about this launch because e-commerce in India is currently booming similar to how it was in Malaysia where we first operated in 2012,” said co-founder Christian Schiller in a statement.
Launched in 2012, Pricepanda compiles up latest information from hundreds of online shops. This provides its users with a complete overview of deals helping them to find the best offers for shopping online.On the other hand, it offers access to a large user base for online marketplaces (and indirectly to the listed merchants) to grow their business.
The company has recently raised USD 3 million from German Retail Group Tengelmann, as reported by TechCrunch’s Pankaj Mishra. Apart from India, it has operations in 8 countries viz. Indonesia, Malaysia, Philippines, Singapore, Thailand, Argentina, Colombia and Mexico.
If talked about the competition, then the existing players like FindYogi, Compareindia.in, Pricedekho.com, MySmartPrice and Junglee.com could be a direct threat. The company is looking forward to mobile growth as a key for their business, revealed Christian Schiller a few months back, in a statement to TechCrunch.
Other Rocket Internet ventures operational in India include Printvenue, Foodpanda and Officeyes.com.
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