Business, Ecommerce

[Portfolio Expansion] Flipkart, Shopclues and Amazon

Shopclues adds spiritual category to its portfolio

Online marketplace, has recently added the category for “Spiritual” products. The idea is to offer a holistic assortment of spiritual, religious and divinity products at very attractive prices to the value-seeking Indian.

The team observed a steadily growing demand for icons of spirituality, puja items during festivals, Vaastu or FengShui products, Zodiac sign jewellery, etc.

“But, despite the heavy demand, this category is largely unstructured and populated only by very small, local merchants. Shopclues brings several of these suppliers together to offer a rich catalogue of spiritual and divinity products, all under one url,” said Sanjay Sethi, CEO & Co-Founder, ShopClues.

Spirituality seekers can find all sorts of Fengshui and holistic products along with Gemstones, Rudraksha, Zodiac Symbolic Jewellery to satisfy their needs. They can also find a wide selection of home decor items, like mandirs, puja thalis, paintings, swastikas, chowkis among others. A special selection of Devotional Music CDs and books has also been added.

Other online retailers similar products include Pepperfry, Indiaplaza, Snapdeal, rssonline and more. adds beauty, nutrition and healthcare products has reportedly added various new product categories to its site. This includes Sports & Fitness, Bags & Luggage and Beauty & Health. At present, the portal offers approx. 4500 products across all the new categories, as stated by CIOL.

“The new store is designed to meet the countrywide demand for a one-stop shop for all Health and Personal Care products of everyday use as well as those that address unique needs,” said Samir Kumar, director, Category Management, Amazon India.

Also, for healthcare products, the users will be provided with additional instructions/directions regarding their usage.

Flipkart re-enters large appliances category with TVs

Flipkart has again marked its entry into the large appliances segment initiating with televisions, reports Livemint. As said, the company was forced to take its hands back on this category in May-June last year.

“Large appliances is a huge market in the country. We will be adding many more products and verticals in the coming months,” said Kalyan Krishnamurthy, senior vice-president, retail, at Flipkart.

As reported by CIOL, the company will initially open the door only to the shoppers in Mumbai, Delhi and Bangalore. Some of the key brands available at launch are Videocon, Samsung, LG, Philips, Toshiba, Panasonic and Sony.

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