Google reads all your emails for its own good

What better way to show you relevant ads, than reading your email? And this is what’s happening – at least in the offices of Google.

The company has recently revealed in its updated Terms and Services sheet, that it regularly keeps a track on its Gmail users’ incoming and outgoing emails to help create targeted ads.

Here’s a verbiage from Gmail’s new terms and service:

“Our automated systems analyze your content (including emails) to provide you personally relevant product features, such as customized search results, tailored advertising, and spam and malware detection. This analysis occurs as the content is sent, received, and when it is stored.”

The changes took effect from Monday and indicates that Google is using its inhouse capabilities to scan emails when stored in its own servers. Controversial? It already is for Google as the company has long been under the heat of breaching privacy of its users.

According to Alexei Oreskovic of Reuters, Several Google email service users have even accused the company of “violating federal and state privacy and wiretapping laws by scanning their messages so it could compile secret profiles and target advertising.” Against which Google said that “users implicitly consented to its activity,” and recognized the activity as a part of its email delivery process.”

With recent developments/capabilities of tech-world, users around the world already believe that leading tech companies like Google and Yahoo are continuously taking a peek at their private lives – this new development makes it just a little more worse.

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