Google Analytics changes its terminology, why?

google analytics.jpgGoogle has changed some of its key reporting terms the company uses within its Google Analytics service – leaving everyone with an uncertainty about the change.

It noted that the Visitors web metric and Active Users app metric are now unified under the same name, Users. And, Visits are now referred to as Sessions.

“To help you understand what users do in the increasingly diverse digital landscape, we’re enabling you to view web and app data from the same reporting view,” said Nick Mihailovski, product manager at Google+. However, the data from a single source can be isolated – if developers want to see web (or mobile) data only in their reports, by setting up a customizable filter.


Without disclosing much in regards to what it really means, the company mentions that the terminology change can affect brand marketers in different ways, based on how their account is actually set up and what kind of data they collect and send to Google Analytics.

Some even speculated that the change was made because the mobile industry doesn’t use terms like “visits” or “unique visitors.”

Where the changes could possibly mean nothing more than making it easy to understand its terminology in future, the modifications raise several questions in marketers’ mind – atleast for now.

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