Facebook buys fitness tracking app ‘Moves’

MovesLogo.jpgFitness and health-care technology products are shaping up to be the next battleground in consumer technology. Right from hardware like smart ear buds, watches and glasses to software products/apps – tech companies are investing big to build new and effective products. Joining the league is world’s biggest social network Facebook.

Facebook has bought fitness tracking app Moves that can tell users details like calories burned distance travel etc. It announced the deal today, but did not reveal how much it paid for ProtoGeo Oy, the company behind development of Moves app.

notice posted by Moves on its website says that the app would continue to operate independently and there are no plans to change that as well. “For those of you that use the Moves app – the Moves experience will continue to operate as a standalone app, and there are no plans to change that or commingle data with Facebook,” said the company.

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Available for iOS and Android users, Moves is a free app that can automatically track a user’s walks, jogs, bike rides, and other forms of workouts. With over 4 million download, it is also one of the most popular health and fitness tracking app.

Once downloaded, the app runs in the background on a user’s phone and builds up the profile of his/her activity while continuously saving the phone’s geographic location. In addition to the automated activity tracking, users can also manually enter data.

Facebook’s other recent spree of acquisitions include Whatsapp and virtual reality headset maker Oculus.

The author can be reached at devesh@iamwire.com

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