Amazon Smile takes step toward social welfare

Smile.Amazon.com will now provide the online shoppers an option to donate 0.5% of their purchases to the desired charitable organizations. All donations will be served under The AmazonSmile Foundation.

As mentioned on the site, the purchase price will be the amount paid for the item minus any rebates and excluding shipping & handling, gift-wrapping fees, taxes, or service charges. Also, the company will offer special, limited time promotions that increase the donation amount on one or more products or services or provide for additional donations to charitable organizations.

At present, almost one million eligible 501(c)(3) public charitable organizations of the USA and the District of Columbia are registered with Amazon and tens of millions of products are eligible for donations. One will see eligible products marked “Eligible for AmazonSmile donation” on their product detail pages.

Soon after the news release, the twitter page for AmazonSmile was seen crowded with the tweets and comments from charitable trusts and organizations. Most of these are a kind of plea to support their cause. Also, people seem to be excited about the opportunity and many posted the organizations they will be supporting via AmazonSmile.

Here are a few tweets:

 

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One can log on to AmazonSmile with the same account as on Amazon. On the first visit, he/she will be prompted to select a charitable organization to receive donations from eligible purchases. However, this does not work with the Amazon mobile apps currently.

To contact the author, email at meha@iamwire.com

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