Business, Investments

Txtweb partners with Airtel to launch text based app store


Intuit Inc’s mobile messaging app,Txtweb has partnered with Bharti Airtel to launch a text-based app store in India, reports ET. The deal would allow all Airtel users to get access to a wide range of information across various categories such as sports, news, games, social networking, etc.

To get any information, users have to send an sms “HELLO” to 51115 in order to get the apps’ list. The apps can then be used without bothering about an Internet connection to download them. The pricing has been set on the basis of per sms (50 paisa) and number of days, e.g. INR 1 for 2 days, INR 7 for 15 days and INR 15 for 30 days.

Txtweb was launched in year 2011 as a content publishing and service creation platform which allowed developers to create sms based apps. As said, currently, it  has over 11 million users across India using one or more of the 3500 active apps built by developers and businesses across India.

With increasing internet penetration, access to smartphones and dropping data plan rates, how far these services can monetize, is a question worth asking.

In an another event, recently Bharti Airtel has partnered with UAE-based Etisalat to set up a multi-service regional network infrastructure node. This will help it to increase its regional connectivity across West Asia and Africa. Also, the company is in talks to acquire Essar Telecom’s Kenya business in order to increase its presence in African markets.

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