Twitter, approximately a year after launching its music app, has now decided to cease the services, as revealed from a recent tweet.
Later this afternoon, we will be removing Twitter #music from the App Store. If you have the app, it will continue to work until April 18.
— Twitter Music (@TwitterMusic) March 21, 2014
In another tweet, the company also said that it would continue to experiment with new ways to bringing great content based on the music activity they see every day on Twitter. Also, despite of shutting down the music app, the app created for spotify will continue to work.
The speculation was in air right after 6 months of its launch as reported by various publications. The continuously falling progress graph of music app and ongoing struggle to attract mainstream users were cited as main reasons for the app shut down. Also, even though with a grand launch, the app was unable to compete with the existing players such as Spotify, Pandora and Soundcloud.
Twitter #music app was powered by technology built by We Are Hunted, a free music discovery service, acquired in 2012. The marketed USP for the app was its ability to analyze popular music based on the volume of tweets on Twitter and made a playlist where users can easily connect with the artist online. It also allowed the users to tweet songs directly from the app.