Business, Ecommerce

ShopClues launches India’s first Online WholeSale Marketplace, today opened the doors to its WholeSale marketplace, becoming the first e-commerce company in India to offer an online platform for wholesale transactions. This new platform will be the part of the main site.

The WholeSale Marketplace gives buyers the benefit of purchasing bulk quantities at attractive wholesale prices and gives wholesale merchants an avenue to take their business online for buying or selling. Hence instead of simply listing their wholesale merchandise on an online directory, merchants can now get their own branded online storefront and buy-now facility, backed by ShopClues’ technology, marketing, merchandizing, cataloguing, payment, fulfilment and customers support services. All the items bought and sold on ShopClues WholeSale are also covered by ShopClues’ Buyer Protection Policy.

The ShopClues WholeSale Marketplace is a novel concept for Indian ecommerce, but we see it as our next logical step after successfully building our merchant-to-consumer business. As India’s largest online marketplace, ShopClues gives the assurance of wide variety and high quality products at lowest possible prices to wholesale buyers. We expect to get maximum response for products and brands that have strong appeal in tier 2/3 cities, so that small merchants can buy products from ShopClues and sell them in their local markets,” says Sanjay Sethi, CEO & Co-Founder,


To participate in ShopClues WholeSale, buyers have to register for the Clues Club membership and must be willing to purchase minimum 10 numbers of a product from any of the categories such as computers, mobiles, storage devices, electronics, perfumes, home décor items, kitchenware, auto accessories, etc.  As a limited period offer, the Clues Club annual membership fee of Rs.999 is waived off for the first year, for members registering before 31st December 2014.

ShopClues WholeSale is a phenomenal opportunity for the 15 million small and medium businesses in India who buy and sell something for living, as well as for our retail customers and enterprises who can benefit from the wholesale prices offered on bulk quantities. Already, more than 20,000 people have registered for the Clues Club membership, which is a pre-requisite to participate in ShopClues WholeSale,” says Radhika Ghai Aggarwal, CMO & Co-founder,

ShopClues WholeSale Marketplace offers two formats – minimum order quantity and fixed lot. As a marketplace, ShopClues does not dictate prices and sellers are free to price their wholesale products as they wish. Wholesale buyers can make payments via Net Banking, Credit Card or Debit Card with options for all the major banks. Further, they can also use ShopClues Gift Certificates for transactions. However, Cash on Delivery is not available for the wholesale products. So, merchants can choose which side of the transaction they want to be – a buyer or a seller or perhaps both.

ShopClues expects healthy sales from the wholesale segment.

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