Razorfish, a part of French multinational, advertising and public relations company, Publicis Groupe, is looking forward to expand its operations in India. The firm, as reported by DNA, is planning to made acquisitions in the technology and mobility space. However, the firm has not disclosed any names yet.
A multinational, interactive marketing and technology company, Razorfish has a strong presence in Australia and China. With a team of 2800 digital professionals, it cater to the needs of some major brands such as Samsung, Audi, Delta, DHL, McDonald’s, Nike and Unilever.
In April 2013, Publicis Groupe made acquisition of Bangalore based Neev Technologies, to mark its entry in the country.
“Acquisition of Neev was the founding block of launching Razorfish in India. “It doesn’t mean that we will stop here. It means that now we are talking. We will certainly be looking at other opportunities to grow our business operations in India,” said Vincent Digonnet, executive chairman – APAC, Razorfish Consulting (Shanghai) Co Ltd.
Apart from Neev, the company’s other acquisitions includes Beehive Communications, Indigo Consulting, Resultrix, The @MarketGate, iStrat and Convonix.
Recently, many of the global firms were found to be attracted towards the companies in the Indian Tech industry. Acquisition of Little Eye Labs by Facebook is one such example. Also, firms like google, Adobe etc. are reportedly in talks with Simplify360 for acquisition purposes.
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