Bangalore based Bluestone.com has raised USD 10 milion in investment led by Kalaari Capital.
The raised funds will be used to ramp up its marketing operations and invest further in other brand building initiatives, reports TOI.
In January, Bluestone raised USD 5 million from Accel Partners and serial entrepreneur Meena Ganesh, CEO & MD of Pearson Education Services.
Founded by Vidya Nataraj and Gaurav Kushwaha, Bluestone offers latest jewelry such as pendants, earrings, rings including others on its online platform.
The company aims to give a new dimension to jewelry shopping, catering to the trendy and evolved Indian consumer by providing access to a large variety of carefully selected international designs by jewelry experts amalgamated with excellent craftsmanship. 3 years old Bluestone has its fully owned manufacturing unit which allows the company to manufacture the orders placed and therefore avoid any inventory cost.
Other players working close to Bluestone in India include Caratlane, 21Diamonds and Gitanjalishop, among others.
The author can be reached at email@example.com