With an aim to tap a niche segment of online travel industry, JustRechargeIt has recently launched a bus ticketing service on its platform. The move comes in collaboration with Abhibus.com, thereby providing a ticket inventory from over 1500 operators and 15000 routes.
Founded in the year 2007, AbhiBus provides end-to-end software and other value added solutions for the Bus Transport Industry. This includes e-ticketing systems, fleet management solutions, vehicle tracking systems, passenger information systems and logistics management backed by a 24×7 customer support centre. AbhiBus is a service provider for more than 1500 Private Bus Operators in India, 4 State Transport Corporations and 2 International Operators.
The bus tickets can be booked simply in a three step process involving selection of travelling dates, required bus & routes and making payments. Currently, the platform offers over 80 options across credit/debit/cash and net banking modes. All transaction details will then be SMSed to the consumer’s mobile numbers as well as mailed to his/her ID. Also, there are no additional booking charges to use the service on the platform.
Ms Anannya Datta, CEO, JustRechargeIt.com, believes that with India expected to take second position in terms of internet user base by June 2014, there lies a huge opportunity for growth.
“There are huge market opportunities as online penetration of the bus market is only 5.7% compared to 28% for air travel, suggesting headroom for rapid future growth. JustRechargeIt aims to provide its 2.5 million customer base all such mass based services that are required on a regular basis,” she added.
The last year acquisition of redBus by Naspers Group for USD 153 million had come as a proof of the potential this segment offers. redBus.in, founded by Phanindra Sama in 2006, till last yaer, aggregated 228,000 seats per day, sold more than a million tickets a month and had 600+ full time employees. The core business model of redBus is commission revenues on successful transactions.
Based in Mumbai, JRI Technologies specializes in Mobile, DTH and Data Card recharge technologies. The company currently operates through two websites JustRechargeIt.com and GoRecharge.com. It also provides SAAS based, fully hosted, private white labeled recharge website technologies to clients such as Visa.
Other players in the online bus ticket booking space includes makemytrip, goibibo, paytm, busindia and yatra.com.
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