ixigo, an online and mobile travel search and planning website has launched a major revamp today to its trip planner product with content and social features. The idea is to help independent trip planners help plan their trips more effectively.
“Travellers have become more independent than ever; a recent survey we conducted among frequent travellers revealed that 67% like to plan their trip themselves. With our relentless focus on mobile, semantic search, depth of content and user-generated photos, ratings and reviews, we are well positioned to become the brand of choice for Indian travellers looking for smarter travel research & planning tools and trustworthy travel information,” said Rajnish Kumar, CTO & Co-Founder, ixigo.com.
Some of the major updates include:
Street view of monuments under which ixigo has integrated the Google street view feature to offer 360-degree views of historical monuments. ixigoers can now get panoramic views of key monuments and historical sites in India, providing a real virtual tourist experience of what the place actually looks like.
Expanded content coverage to over 5000 cities, towns and hill-stations in India. It will provides information including names, addresses, locations, photos, opening timings, prices, detailed tourist guides etc. for over 63000 places to visit, 17000 activities and things to do, 16000 hotels, 5000 nature and wildlife spots and over 5,000 tips from travellers.
Finding restaurants across the country as ixigo now features over 65,000 restaurants across India on its website and apps. It also offers ‘Near Me’ location-based mobile feature in its app that helps people explore local eat out places.
User Generated Ratings & Reviews to help its users rate and review a place they visited on the website or on the ixigo apps for android and iOS. ixigo already offers over 175,000 reviews and over 23,000 ratings of places. These ratings and reviews are used to rank places better in ixigo’s search results.
Launched in 2007, ixigo is one of the major travel planning and search website in India. The website searches, aggregates and curates travel content across hundreds of travel sites, allowing travellers to access relevant travel information.
The company has over 2.5 million active users every month with some 2.5 million app download across its 5 apps. ixigo claims to have witnessed a 2x year-on-year growth for its registered users.