In less than one year of acquiring redBus for some INR 800 crore, ibibo Group has acquired bus tracking and analytics startup YourBus. The idea is to integrate YourBus’ capabilities into redBus to provide real time information of its buses.
Keeping the terms of the undisclosed, YourBus has confirmed the acquisition in an official statement.
“With redBus, we want to take Live Bus Tracking to every bus in India and make it a de-facto feature in all buses and to all bus passengers. Inspite of our individual efforts, we realised that we needed a bigger support/network like redBus. We couldn’t think of a better Home for YourBus,” announced the company.
YourBus is a GPS enabled bus tracking platform that provides real time information to travelers about the buses – on mobile as well as online. Other than live tracking of a bus, the service also offers estimated time of arrival and a halt report for bus owners and passengers.
A part of Morpheus Gang, YourBus was founded by Rajesh Mallipeddi and Satya Padmanabham in 2011. The company offered its services to some 200 buses in India so far.
The acquisition will enable YourBus to expand its reach to a thousand of new buses that run under redBus’ services.
The author can be reached at firstname.lastname@example.org