Google to bring in USD 50 smartphone by 2015

It seems that the smartphone world is now moving towards the ‘Hi-Tech, Low cost’ concept. In line with the Blackberry’s recent announcement of a USD 200 model Z3 in Indonesia, now Google is all set to launch a USD 50 smartphone by 2015.

As reported by TIME, Google will soon bring in a modular smartphone under the ‘Project Ara’, started by Motorola in October 2013. Last month Lenovo has reportedly signed a deal with Google to acquire the Motorola Mobility smartphone business for USD 2.91 Bn. However, it retained the Advanced Technology and Projects group (previously a part of Motorola) which was working on several innovative ideas linked to mole gadgets including Project Ara.

Now, what exactly is a modular phone? Well, as explained in the Motorola’s blogpost, this smartphone would consist of an endoskeleton (endo) and various modules.  The endo is the structural frame that holds all the modules in place while a module can be anything, from a new application processor to a new display or keyboard, an extra battery or a pulse oximeter.

modular phone.png

Each module can be easily replaced as all parts of the device will be detachable components. In all, the aim is to give consumers a power to decide what his phone does, how it looks, where and what it’s made of, how much it costs, and how long he’ll keep it.

Google is expected to unveil the product in the upcoming Ara Developer conference at Silicon Valley on 15-16 April, 2014.

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