Facebook targets to beat Google on mobile turf


Since last few years, Google has built a dominant position in the market of online advertising. But that trend seems to be slowly changing.

According to research firm eMarketer, Facebook’s ad market share which stood at little over USD 3 bilion in 2013, is witnessing a continuous growth. And this is not it, the social network is even expected to eat into tech major Google’s mobile ad share.

In 2013, Facebook and Google together consolidated their places at the top of the market, accounting for more than two-thirds of mobile ad spending. They accounted for over 66 percent of the world’s total mobile ad spending. But the report mentions that Facebook in particular is gaining significant market share.

“In 2012, the company accounted for only 5.4% of the global advertising market. In 2013, that share increased to 17.5 %, eMarketer predicts it will rise again this year to 21.7%,” the report stated.

eMarketer Table.jpg

Google however still owns a large part of the mobile advertising market worldwide, taking a portion of nearly 50% in 2013. In terms of revenues, mobile accounted for 23.1% of the company’s total ad revenues.

But the rapid growth of Facebook will cause the search giant’s share to drop to 46.8% in 2014. The rapid growth at which mobile has taken over the firm’s ad revenue indicates Facebook’s mobile future, it added.

The author can be reached at devesh@iamwire.com