Business, Ecommerce

Quick Bytes: Shopclues, Snapdeal and MakeMyTrip

ShopClues introduces express checkout feature has recently launched an ‘Express Checkout’ feature in order to reduce the transaction time. As said by the company, this feature would let users to place orders in just 2 clicks, thus saving up to 80% of total transaction time.

How does it work? Express Checkout will pick up stored information about the customer’s usage pattern and automatically applies it to the checkout process. These are details like the customer’s preferred shipment address, preferred payment type (with the option of storing customer credit/debit card details), available Clues Bucks (reward points) and applicable Coupon Codes (Discount Codes).

Customers will also have the option to disable usage of their reward points or coupon code,  even during Express Checkout. For non-registered but frequent customers, Express Checkout automatically picks details from their last transaction on the ShopClues site.

Currently, ShopClues ships in over 12,000 cities across India and has thousands of online stores. It is funded by leading institutional investors, is an Indian subsidiary of Clues Network Inc., a US Corporation and is based out of Gurgaon. launches office equipment category, has added the office equipment category on its site, initially rolling out products such as Note Counting Machines, Paper Shredders, Public Address Systems, Vending Machines, Security Systems, Janitorial Supplies etc.

The new range of administrative and office equipment includes over 1,000 products from brands like Canon, Xerox, Brother, Dymo, Casio, Bambalio, Epson, Fellowes, Fiskars, Godrej, Maxsell, Motorola, Mega etc.

Tony Navin, VP-Business Development, said, “Often when young entrepreneurs or small enterprises are scaling up, they have trouble locating a place from where they can shop for all their office needs. We want to address this with our new collection of office equipment.”

Recently, Snapdeal has gone multilingual with launch of website in hindi and tamil languages. Also, the company is looking forward to raise USD 1 Bn as per the speculations.

MakeMyTripMakeMyTrip acquires group

MakeMyTrip has acquired the entire equity interest in a group of companies comprising the Group (“ETB”).  As a part of the deal, it purchased shares from the existing shareholders of ETB and invested a further amount into ETB.  The total purchase consideration and investment in ETB is approximately USD 5 million.

Established in 2004, ETB primarily operates through the website and offers its customers online hotel reservations in Europe, North America and other key global travel destinations. The company is headquartered in Amsterdam, Netherlands with a technology development team based in Herzliya, Israel.

With this acquisition, MakeMyTrip aims to further grow its hotel and online holidays business as EasyToBook being a pure-play hotel site, will bring a strong domain expertise to the table.  Furthermore, the company also plans to expand its presence beyond the South-East Asia region.

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