Bharatiya Janata Party, in an effort to increase its database and do some digital marketing has launched NaMo number campaign initiative for the upcoming lok sabha 2014 election. The idea is to crowdsource the Voter IDs and phone number of the Namo supporters.
It requires BJP supporters to SMS their Voter ID number to 7820078200, they will then be issued their NaMo number. NaMo number is the total number of people you have convinced to pledge their support for NaMo.
The more people joining under you – higher will be your NaMo number. You can moreover increase your NaMo number by getting your friends, family, colleague, neighbours to your network, Sms their voter id followed by your mobile number. Then, ask them to get their friends to do the same.
According to the Telegraph, Speaking at the launch, Narendra Modi said, “We need every BJP supporter’s effort to translate into votes this election, NaMo Number helps identify every supporter and will ensure they vote on Election Day. NaMoNumber will help us succeed in our Mission 272+ in the coming elections.”
This will help BJP to access their support base. The data collected through this initiative will assist them in their election campaign promotion, such as ensuring polling booth details are made known to all. The members can also volunteer for the campaign and provide inputs for the local manifesto for the parliamentary constituency.
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