Gujarat based e-education portal, MyTestBuddy will soon be launching an online test preparation marketplace, Mera Test Bazaar, to enable teachers across the country, create an online course in 8+ regional languages. This includes Hindi, Gujarati, Punjabi, Tamil, Telugu, etc. apart from English. With this, the team aims at strengthening its position as an educational social learning network.
The portal will allow teachers to take tests, conduct exams/quizzes, assess students grades and keep a track on the their progress. Plus, it imbibes a gamification technology feature, to make the learning process much more fun and livelier. Also, the students can access the courses on any tech device available to them.
The company has tied up with many indirect competitors such as Plancess, Techfunda.com, etc. on the commision based model. As per Kaizad, this would help students to take informed decisions and will not bound them to buy courses created by MyTestBuddy online. Also, it would increase the variety of content on the portal which is currently limited to only competitive exam preparation.
“Essentially mytestbuddy has tried to create a knowledge sharing marketplace integrated with an educational social learning platform where students can connect with new skills and passions to learn anything, anytime, anywhere and teachers/publishers or experts can make money online sharing their expertise. And In certain cases depending on the teacher, it could even be FREE of cost.” said Kaizad Hansotia, CMO, MyTestBuddy.
Mytestbuddy.com is a venture started in 2012 by medico and MBA duo Deep Lodhari and Kaizad Hansotia with an aim to connect students over a social learning network wherein students and teachers can communicate well with each other. The platform helps prepare students for standardized tests including the SAT, GMAT,GRE, CAT, AIEEE AND IIT- JEE, with the major revenue source being premium memberships for the students that can be availed for INR 1200.
So far, mytestbuddy has acquired 60,000+ students who like to learn socially and 100+ teachers. With the launch of this marketplace, Students will get an additional 50+ courses on different topics to study and more than 50+ test prep publishers to choose from, for their exam preparations.
Other activities in the online education space include launch of an education marketplace by Snapdeal, partnering with over 20 merchants including Meritnation.com, Practice guru and Edukart.com. Also, Google announced in its recent blog post to start an open source project ‘ Oppia’, to make it easy for anyone to create online interactive activities, called ‘explorations’, that others can learn from.
Oppia does this by modeling a mentor who poses questions for the learner to answer. Based on the learner’s responses, the mentor decides what question to ask next, what feedback to give, whether to delve deeper, or whether to proceed to something new. One can think of this as a smart feedback system that tries to “teach a person to fish”, instead of simply revealing the correct answer or marking the submitted answer as wrong.
Once a niche segment, online education space is certainly getting hot these days with both the new entrants and existing brands grabbing opportunities in one or the other way. According to Census figures, over 32% of the 1.1 billion population is between the age group of 0-14 and the online K-12 education industry is worth $1.5-2 billion at this point of time. Also, with rapidly rising mobile internet population and expanding middle class, experts believe that online tutoring will definitely pose a threat to conventional methods of teaching.
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