SilverPush, a Gurgaon based ad retargeting technology startups has reportedly raised funding from Palaash Ventures and six other investors.
Amount of the funding however has been kept undisclosed at this moment. Prior to this round of funding, the company raised USD 100,000 from 500 Startups & GSF Accelerator.
Founded in October 2012, the startup works on its own patented mobile ad retargeting technology and allows its customers to identify and discover which of their users are on mobile and help them target on the desired platform.
Its two founders Mudit Seth and Hitesh Chawla, earlier founded and exited ‘Wisetouch’ – a tech based startup working in the field of outdoor advertising. The duo then clung on to building a product with a belief “Mobile Advertising that converts” and ventured SilverPush.
According to the team, for SilverPush – Cross device Retargeting (PC to mobile and vice-versa) is the core vision. Its technology matches the same user between web and mobile app by catching multiple parameters of the users.
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