Micromax has launched its new smartphone MAd A94, which rewards people on watching advertisements.
In order to get paid, users will have to watch ads through its in-built MAd app and earn points from every advertisement watched. The points can then be converted into rupees which gets transferred into a user’s postpaid/prepaid accounts across all major telecom operators. The user however, is required to undergo one time registration to setup his/her account.
But there’s a catch, no ad-skipping is allowed. Users are required to view end to end video-advertisements before they can claim for a reward.
According to the company, this could be a game changer for mobile network operators who are continuously looking for newer and innovative ways to improve revenues. The phone can be used as a medium that brands can use to reach their customers.
But this isn’t a novel concept. Similar apps do exist that users can download on their device and get paid by watching advertisements. This includes PaisaSwipe, Locket and many more.
These apps are available for free. So you don’t have to invest anything to download and can start making money as soon as you download it. But where the concept of ‘Swipe in, Cash out’ seem an easy way to make some extra bucks, such apps pay significantly low margins to the users — which usually end up in deleting the apps by the user.
Recently Tata Docomo launched its own service called GET to offer free talk time to its users in exchange for watching ads. Blyk, a Finland based ad-supported mobile phone network did this in the past with a tie up with Aircel in India in 2011.
Though in the case of Tata Docomo and Blyk, the marketing campaign was limited to only one network, but how successful such practice turns out to be, even if you make it work on all networks — only time will tell.
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