Lingying: LinkedIn’s Chinese connection

Moving ahead in the race of social networks, LinkedIn has now launched a localized version of itself in China. The country still has a ban on other western social networks, including Facebook and Twitter. Thereby, now LinkedIn can gain an upper hand by increasing its presence in the populous country.

On Monday, the company launched a beta version of its site in Simplified Chinese to reach the local audience, and its called 领英 (Lingying). It already has four million members in China, and to fulfil its mission of reaching more users in the country, it has established a joint venture with Sequoia China and CBC.

Regarding the launch, Jeff Weiner, CEO, LinkedIn said “The new website will broaden our reach to the country’s more than 140 million professionals who currently represent roughly one in five of the world’s knowledge workers. Our goal is to connect these Chinese professionals with each other and with the rest of LinkedIn’s 277 million members in over 200 countries and territories.”


To further excite the Chinese professionals, LinkedIn has also added other local features, such as integrating Sina’s Weibo and Tencent’s WeChat. Weibo users can easily import their contacts, invite other professionals to join their networks and reach a broader audience with their status updates. WeChat users having accounts in both the services can link the two, to share relevant news and insights across both networks.

Since Chinese authorities have stringent rules about western networking sites, LinkedIn will be adhering to the following pointers established by them.

  • Government restrictions on content will be implemented only when and to the extent required.

  • LinkedIn will be transparent about how it conducts business in China and will use multiple avenues to notify members about our practices.

  • The company will undertake extensive measures to protect the rights and data of Chinese members.

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As LinkedIn continues with its expansion in the East, Facebook and Twitter’s status on getting past the roadblock created by the world’s most populous country is still unclear. China recently removed restrictions from cloud storage service Dropbox. If the trend continues, then the other banned websites could get a little hopeful.

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