How to get the most out of Amazon Web Services for your online store [#IRE 2014]

Doing business online has its own charms and challenges. Wherein the margins in the segment seems high, building a technology infrastructure to handle every process is a difficult task to do. Amazon Web Services (AWS) is one such medium to resolve these headaches.

Officially launched in 2006, Amazon Web Services provide a reliable and low-cost infrastructure platform based on cloud computing. The term “Cloud Computing” refers to the on-demand delivery of IT resources via the Internet with pay-as-you-go pricing.

The ultimate benefit of cloud computing, and AWS, is the ability to leverage a new business model and turn capital infrastructure expenses into variable costs. With data center locations in the U.S., Europe, Singapore, and Japan, currently AWS is offering its services in 190 countries around the world.

At iamWire’s Internet Retail Expo 2014, we had a discussion with Bikram Singh Bedi, Head of India, Amazon Seller Services, on various products offered by AWS and how one can leverage the maximum benefits with them.

Bikram started the conversation with an emphasis on utility cloud computing offers in today’s scenario. According to him, cloud computing is similar to the electricity grid. “Central grid is run by people who are experts. One must tap into the grid. Use it and opt out, the pay per use model. Cloud computing has no up-front capital expenditure, no contracts and you can pay only for what you use.”

He also quoted that while starting with an online store, one would obviously be having the archiving requirement for the goods available, in stock, out of stock, orders in cart and orders placed. AWs caters to this in a much efficient and low cost manner. Also, it provides a multi-availability architecture or availability zone to get a retailer’s store upfront in case of unexpected events.

“AWS is lowering costs with smart pricing and smarter architecture. We have 38 price cuts in last six years,” he added.

In his session at IRE 2014, Bikram also talked about the amazon’s cloud search, firm’s user analytics (Big Data) solutions, Data Warehousing services of Amazon and optimizing user experience and much more.

Giving insights into the current state of AWS, he told that there are 25 data centers in 10 regions across the world. In total AWS has presence over 46 edge locations which includes two in India, i.e. Chennai and Mumbai. None of the data centres are latency connected. If one data centre goes offline, there is always the other one to take care of your hosting needs. Thus, a global footprint.

When asked about plans to host data centers in India, “Global expansion is extremely important for us in India. We’ve got 8000 paying customers in India. Let’s just leave it at that”, he answered.

For an overview of the social media discussions around this session, see this Storify. You can also watch this three-minute trailer or the full video.

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