Ecommerce firm, Infibeam, in order to strengthen its digital marketing services, has entered into an agreement to acquire ODigMa, with 100 % stake and complete ownership. Being an online marketing company, ODigMa will help the company further broaden its B2C & B2B services.
The deal size and other details have been kept undisclosed. As said, the company is currently a profitable entity with more than 400 brands including Myntra, MakeMyTrip, Airtel, MTS, Marks & Spencer, Aditya Birla Group, HiDesign and Philips. Post acquisition it will continue to render its services with current team capabilities in Bangalore, Mumbai and Delhi.
Founded in 2011 and based in Bangalore, ODigMa provides strategy, digital marketing, and technical services across major retail and services sector to enhance their customer engagement and brand experiences that drives e Commerce performance in India. The company has built some of the most powerful social applications and campaigns on Facebook, Whatsapp and Twitter for clients in India and abroad.
Infibeam through the acquisition of ODigMa intends to democratize the digital marketing and communication service in India. Also, this acquisition will offer the company, an affordable comprehensive suite of marketing, technology and analytic solutions, to help improve marketing performance for its existing merchants on BuildaBazaar SME platform, enterprise and individual as well as potential SME’s.
“The acquisition of OdigMa will expand our digital marketing capabilities in the key areas of social media and SEO, SEM etc. complementing our existing strengths in e-commerce technology, mobile applications, analytics, and marketing operations.” said Sachin Oswal COO, Infibeam.com.
Infibeam currently offers one stop online shopping solution across 32 retail product categories such as Books, Movies, Music, Mobiles, Electronic Gadgets & Computer, Apparel, Jewellery, Footwear, Home furnishing & decor, and many more. Its another platform, BuildaBazaar hosts more than 20000 retail stores online over its platform. Also, recently Infibeam has stepped into the international markets with the launch of BuildaBazaar platform in UAE.
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