Zalora, a Rocket Internet backed, South-East Asian online beauty and fashion e-tailer, will be launching Zalora marketplace in the first half of this year. With this, it aims at providing a platform to independent fashion designers to showcase their designs and increase their customer base.
The move was in line with the Goldman’s recent research stating that around 11%-15% of total global retail sales will be conducted through online channels by 2020, with Asia Pacific accounting for a very large portion of that. For fashion designers and sellers looking to expand their sales and reach, online is the only place to be.
Founded in early 2012, Zalora is said to be one of the largest ecommerce startup in the south-east Asia region. The company currently operates in various cities including Singapore, Indonesia, Malaysia, Brunei, the Philippines, Thailand, Vietnam, Taiwan and Hong Kong.
Also, in Mid 2013, the company raised USD 100 Mn fund from investors such as Summit Partners, Kinnevik, along with Verlinvest and Tengelmann Group.
“We have over 15 Mn visits to our Zalora sites per month; for an independent fashion seller to have instant access to this kind of audience is previously unheard of opportunity”, said Magnus Grimeland, Managing Director, ZALORA.
The vendors from all over Southeast Asia and Hong Kong, will now have the opportunity to create their own branded storefront within the ZALORA site, which will be run and maintained by the seller with support from a dedicated ZALORA account manager.
They will also benefit from a huge increase in brand exposure through free online marketing and advertising that will be part of ZALORA’s overall marketing campaigns.
ZALORA’s localized sites currently offer an extensive collection of over 500 top international and local brands in product categories ranging across apparel, shoes, accessories, and beauty for men and women. The portal also offers a thirty-day free returns policy, speedy deliveries within 2-3 working days, free delivery over a certain spend, and multiple payment methods including cash-on-delivery.
In an another event, Rocket Internet’s another venture Printvenue.com has expanded its operations overseas to Singapore. The company will retain its core operations in India only.
An year old startup, Printvenue provides an online portal for customized printing and personalized gifting facilities for a number of product categories.
As reported, the market response has been very positive for Printvenue.com in Singapore yielding 15% revenue already since its launch. Also, recently the company has also launched a design marketplace for rising artists.
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