Visual.ly, a San Francisco based Infographic marketplace has recently raised USD 8.1 Mn in Series A round. The investment was led by Crosslink Ventures along with other investors including Correlation Ventures, SoftTechVC, 500 Startups, Giza Ventures, Quest Ventures, and Kapor Capital.
As a part of the deal, Crosslink’s Eric Chin will be joining the Visually board. The team plans to utilize the raised funds in hiring and improving technology.
Previously, the company has raised USD 2 Mn in a seed funding round in 2011 and USD 2.3 Mn in convertible note funding in March last year. Thus, raising the total funding till date to USD 12.4 Mn.
Founded in 2011, Visual.ly offers tools to present information in a bite-sized visual way that makes sense for the age of big data. It works on a marketplace model providing a platform to infographics designers to connect with companies who are ready to pay for the services. Also, it is now moving on to other areas of visual content which includes videos and interactive graphics.
According to company CEO Stew Langille, Visually is disrupting the traditional agency model for creating visual content. “We’ve streamlined the process and the result is a combination of higher quality content, faster project completion, and a better user experience for both the creative and brand, and all at a lower cost”, added Langille.
In last one year only, Visually has grown 10 times and has paid out $2 million to its network of 100,000 designers. It currently partners with leading publications and brands such as AOL, Red Bull, Twitter, NBC, and P&G.
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