Samsung might launch a multilingual appstore by January end

Samsung Electronics might soon unveil a multilingual appstore for its Indian customers by the end of this month. This move will be made in order to make the apps and other digital media available in regional languages to its device users.

In August, Samsung had launched its UI in 9 Indian languages for its Smartphone and Tablet users. The plan to introduce a UI in multiple languages, namely Hindi, Punjabi, Bengali, Tamil, Telugu, Kannada, Malayalam, Marathi and Gujarati, was in order to ensure consumer access to applications from the Samsung Application Store in their favourite language.

Although currently there are language specific apps in the appstore, having an appstore in a local language will make downloading apps more convenient for the users. Also, considering the fact that the multilingual UI is currently available only on the high-end devices, i.e. Galaxy Grand, Galaxy S4 and Tab 3, and mid-segment devices, i.e. Galaxy Star Pro and Galaxy Trend, Samsung will probably finally roll-out the same for affordable phones as well, along with the updated appstore.

According to Q3 2013 mobile handsets shipment report by CMR, the share of smartphones in the market is increasing. Nokia lead the overall mobile phone market, whereas Samsung emerged out to be the top player in the smartphone segment. Moreover the company’s India head Vineet Taneja said that with regional language customisation more Indian consumers can enjoy their mobile experience in their own language, this initiative by Samsung is clearly aimed at penetrating further into the Indian population.

 To contact the author, write to sugandh.dhawan@wirefootindia.com

Similar Read:  How The Visual Web Is Replacing Focus Groups for Consumer Market Research
Category