News Roundup: improvises its mobile app, Snapdeal goes Multilingual and more revamps its mobile app, a Bangalore based online food ordering portal and table reservation website, has improvised its mobile app to be available across Android, iPhone and Windows 8. This app was first launched in the third quarter of 2013.

The app works by allowing users to mark their area and lists the closest restaurants for them. After placing their order, users receive a notification with their order details and anticipated delivery time. With this app, one would have the option to pay online or through cash on delivery.

At present, the company is working towards implementing the ‘Mobile First’ strategy in India. Also, it claims to get almost 20 percent of its overall orders through the mobile app and as expected, this number could well increase to 40-50 percent by early 2015.

In addition to an estimated 100 million internet users in India, around 800 million Indians own mobile phones. With the smart phone market doubling in size nearly every year for the last five years, this is a major foray by into the mobile internet sector.

With branches in Delhi and Mumbai, currently offers over 2,500 restaurants on board, 52 cuisines and 3 lakhs dishes to choose from. The portal assists the customers with features like One-Click Ordering, Checking Order Status, Buffet Search, Creating Future Orders, SMS Orders, and many more. Also, it has over 6.1 lakh registered members all over India.

Snapdeal launches regional version of  its online marketplace in Hindi and Tamil recently announced the launch of its website in Hindi and Tamil languages. With this, the online marketplace aims to enhance customer experience while reaching out to a larger section of shoppers across India.

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As per the Vernacular Report 2013 by IAMAI, as of Dec 2012, 45 million users access content in their local language which accounts for 36.8% of the active internet users in the country (122 million, December 2012). This implies that there is a huge potential and headroom for growth of local language content and e-commerce in India.

Ankit Khanna, Vice President – Product Management, said, “ Local language internet users are growing at 40% per year. Hindi and Tamil are languages that will help us cover a large section of North and South India. With 30 major languages and 1500 dialects in India, we will look at extending Snapdeal to other languages in the near future as well.”

Given that 50% of all sales on comes from Tier 2 and Tier 3 cities, the launch of the site in local languages will further strengthen its leadership positioning in the Indian digital commerce market.

PayUPaisa rebrands itself to PayUMoney

The online payments solution company, PayU India has renamed its flagship product PayUPaisa to PayUMoney. With this, it aims to position PayUMoney as a global brand and reach out to international audience. However this rebranding activity doesn’t affect any PayUMoney merchant or consumer. All the transactions and account details continue to remain same as before.

As said by Varun Jha, Marketing Head, PayU India, while deciding the new brand nomenclature two components were integral. (A) Retaining the core brand name PayU (B) Having a strong connotation with transactions or currency.

“The word ‘PayUMoney’ fitted the bill as it carries the PayU brand legacy and has a global appeal, since the word ‘Money’ is not restricted to any geography. This is the right time for us to engage in rebranding activities and invest in making PayUMoney globally ready,” he added.

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PayUMoney was launched last year with the objective of enabling sellers to sell online and to build buyer’s trust with online payments. It offers various free tools like a free payment gateway, free webstore, email invoicing and event ticketing platform etc., to easily collect payments online. Some of the recently launched offerings by PayUMoney include “Release on Delivery” and “payment settlement solution for marketplaces”.

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