The idea behind Jelly, was to create a search engine that would give relevant results with knowledge from friends and family, rather than from a generic algorithm. Although, there are several existing social QnA apps and forums like Quora, Jelly utilises pictures for the same purpose.
One can click a picture and ask his/her friends across Facebook and Twitter. With imagery, the discussion becomes more interactive. Each query is submitted to the people in the network who also have Jelly. The app notifies the user back when there are answers.
The usage is simple, one has to click a picture and type the question in the space provided. The users could follow each other, and forward questions to other users in their network. The questions can be forwarded outside the app as well so the non-Jelly users can answer them as well.
To contact the author, write to firstname.lastname@example.org