In today’s omni channel retail technology plays an important part. Connected consumers are increasingly embracing digital technologies and devices in all stages of their buying journey. Digital is integrated with offline shopping behaviour and retailers are being advised they should look at omni-channel retailing. Omni channel retailing has to be flexible, given today’s consumers are interacting with various kind of systems.
There are many tactics and ways to provide a more integrated shopping experience. While some have been proven, others are fairly new. Don’t know how to manage an omni channel retail strategy? Wondering if the reality of eCommerce in India is as big as it appears? Attend Internet Retail Expo.
“Internet Retail Expo provides a great platform to great minds to come together, exchange ideas and take eCommerce in India to a whole new level,” said Mrinal Chatterjee, CTO, Shopclues.
Meet the Who’s Who of Online Retail at #IRE2014