eCommerce is growing rapidly in India. Creating an online store helps retailers reach out to more customers, get a 24-hour global visibility, have easy scalability, effective customer interaction, and much more. But taking the first few steps is the hard part. There are multiple ways to do business online, including selling of your own private label, creating an affiliate site, manage inventory or use drop ship model. All of these methods have their own set of advantages and disadvantages, which is why it’s crucial to determine your business goals before deciding on a model.
Moreover, doing business online is no different from running a brick-and-mortar if taking of the amount of work and dedication it requires. But in practice it demands a different set of skills. Your online storefront must be managed by a powerful backend process, one simple mistake could lead to loosing precious customers.
“Traditionally retail has always been about location, location, location. It was all about doing the right thing in the store…But suddenly things have changed, because today people are moving around. They want to be able to buy and experience products anywhere they want. So retailers need to recognize and realize and re invite themselves to deal with the new connected consumer.” claims Jayant kochar, consultant and former MD at Lacoste, Barista.
Learn more about such strategies on how to effectively run your supply chain, manage customer, deal with online price wars and the other do’s & don’ts of online retail business at Internet Retail Expo from Jayant and other top industry leaders.
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