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IDG ventures invests in mobile workforce software maker, FieldEZ

fieldez imageIDG ventures has recently invested an undisclosed amount in mobile workforce software company FieldEZ Technologies, reports ET. IvyCap Ventures also participated in the first outside funding round of the company. The team plans to utilize the raised funds in further expanding its operations to US and Southeast Asia.

Based out of Bangalore, FieldEZ was founded in 2011 and is an initiative of an IIM-Calcutta alumni, Balasubramanyam Mohan. Other co-founders of the firm include  Jinaraj P Gopalan and Balamurugan S who held various leadership positions at Eka Software, Citibank, Western Union and Visa.

The startup has developed software that enables field employees like engineers and sales persons to provide sales, marketing and customer service using their smartphones and low-end phones.

In addition, it provides details to the management such as number of visits or daily orders and enables them to provide instant feedback to their field workers.

As per Mohan, FieldEZ is well positioned to capitalise on a multi-billion dollar opportunity of serving a global mobile workforce set to reach 1.3 billion field workers across different industries by 2015.

The company’s mobile software currently find application in industries such as Pharma, FMCG, Construction and Telecommunication.

Feature Image: Economic Times

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