Apple App store sales surge to USD 10 Bn in 2013 marking 3 Mn app downloads in December alone

AppStoreThe year 2013 has left Apple team celebrating their success with sales on the App store reaching USD 10 Bn as revealed from a recent announcement. Of these, more than 3 Mn apps were downloaded in the month of December itself, generating a revenue of USD 1 Bn. As per the reports, developers have now earned USD 15 Bn as compared to previous year’s USD 7 Bn on the App Store.

The team is attributing this success to the recent introduction of iOS 7 which opened the doors to a redesigned user interface and more than 200 new features and APIs, thus allowing developers to increase the overall efficiency and performance of the apps.

While Ellen DeGeneres (Heads Up), ProtoGeo (Moves), Simon Filip (Afterlight) and Kevin Ng (Impossible Road) were some of the developers which made their mark in 2013, Duolingo (United States), Simogo (Sweden), Frogmind (UK), Plain Vanilla Corp (Iceland), Atypical Games (Romania), Lemonista (China), BASE (Japan) and Savage Interactive (Australia) emerged as developers to watch in 2014.

Also, the App Store earned 3.5 times as much revenue as Google Play did during December 2012.

However, despite of these some good figures, Apple, at present is facing a major competition from Google and Amazon. According to reports, during October 2013, Google Play got a 25% hike in downloads as compared to iOS app store and had 50% of Apple’s app store revenue.

“For some apps, the download volumes from the Amazon App Store started to compete with download volumes in established app stores like the Apple App Store and Google Play,” the company said in a statement.

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The App Store currently offers more than one million apps to iPhone, iPad and iPod touch users in 155 countries around the world, with more than 500,000 native iPad apps available. App Store customers can choose from a range of apps in 24 categories, including newspapers and magazines offered in Newsstand, games, business, news, sports, health & fitness, travel and kids.

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