Amazon’s on demand content service, Amazon Instant Video has partnered with some of the world’s leading brands including Samsung, Warner Bros., Lionsgate, 20th Century Fox, and Discovery. The deal followed after a recent announcement by Amazon Studios to shoot all 2014 original series including comedies and dramas, in 4K Ultra HD. The announcement was made at ongoing CES 2014 at Las Vegas.
4K is the latest high definition video, utilizing displays with an aspect ratio of at least 16:9 and capable of showcasing video at a resolution of 3,840 x 2,160 pixels or 8.3 million pixels–that’s four times the number of pixels as standard full HD. This allows presenting movies and TV shows with unprecedented picture clarity–details are sharper with smoother lines so that even up-close images seem clearer and more realistic.
With this deal, whereas Samsung is looking forward to launch a range of Ultra HD TV’s, Warner Bros, Lionsgate and others seem excited to explore the 4K arena as part of their multifaceted relationship with Amazon.
“The new 4K Ultra HD displays provide viewers with a superior picture, bringing new life to movies and TV shows, and for content that is not available in 4K, the Ultra HD displays will make every detail of your Blu-ray collection more vivid and crisp compared to standard 1080p screens”, said Ron Sanders President, Warner Bros. Worldwide Home Entertainment Distribution.
As per Bill Carr, Amazon Vice president of Digital Video and Music,in order to create a true 4K experience for customers, one needs great content and compatible devices along with a service that can deliver that content to user’s devices so that it plays beautifully.
Amazon has also teamed up in the same deal with Samsung cable company Comcast. The customers who will be having Samsung Ultra HD TVs and its Xfinity TV cable package, will be able to launch an Xfinity TV 4K app and stream 4K movies and TV shows on demand.
Well, the concept seems exciting and breathtaking, and at the same time quite costly on the customer pockets. So, how well it will take off in the market, will be seen in the time to come.
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