Instant messaging app Whatsapp has signed a deal with Tata Docomo where the telecom operator will offer unlimited WhatsApp data usage to its subscribers. And as per Medianama, the company has reached 30 Mn users in India.
The unlimited Whatsapp plan will be available for INR 15 for 15 days. The app and its subscription is anyway free for all the networks, but it requires an active Internet connection to operate. Thus, incase of data connection usage, sharing media via Whatsapp could get expensive. Hence it makes sense to charge only Re 1 per day for the same amount of data.
Tata Docomo has published the above advertisement on YouTube for the same, with a motto saying ‘Laugh. Share. Talk. Open Up with Tata Docomo.’
The telco has similar partnerships with e-mail providers – Gmail, Yahoo mail, Rediffmail; Social networking sites- Facebook, Twitter, LinkedIn, Orkut and another messaging app Nimbuzz.
On the other hand, before this Whatsapp had an exclusive partnership with Reliance. And a similar deal was signed between Aircel and Nimbuzz too.
With the rising mobile internet penetration, more and more people are switching from SMS and MMS to instant messengers like Whatsapp, Line, Nimbuzz, ChatOn etc. This is a good move to increase the company’s VAS revenues, and for the messaging service provider, it is an easy way to grow their user base internationally,
But at the same time, by promoting messaging apps the telcos are threatening their own SMS user base. Even though the income through text messaging services don’t account for a major part of the total revenues, but companies are still experiencing a loss due to their customers switching from SMS to data services. What is your opinion about this, write in the comments?
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