Twitter has been showing a lot of interest these days into expanding into emerging markets and making a mark in terms of international usage. After the offline tweeting option that Twitter recently introduced targeting Latin American, African countries, it seems the company is now focusing on expansion in India too, with a new partnership with Truecaller.
Truecaller—a reverse lookup phone directory for smartphones—has announced a partnership with Twitter on its blog, stating that the partnership will begin in India, allowing Indian users to be able to see if a number is connected with a Twitter account, and have the ability to tweet or follow a person directly through the Truecaller app.
The Swedish startup already has a very large user base in India, with over 22 Mn smartphone users using the Truecaller app. With the latest version of the app that has been rolled out for Android right now, users will be able to use Truecaller 4.0 that comes with a new design and integrated Twitter functionalities such as being able to tweet back on a missed call, and view if a number is connected to Twitter through reverse number search and incoming calls. The iOS app is scheduled to be released in 2014.
However it is as yet unknown how the phone numbers will be associated with Twitter accounts. Few possible ways are through the two-step authentication option that Twitter provides for its users that requires a phone number, or the recently introduced offline tweeting service which also works through messages from a user’s mobile phone.
With around 900 Mn mobile users in the country, out of which close to 100 Mn use Internet on their mobile devices, India is one of the fastest growing markets for social media companies. The country is all set to become the second largest user base of Facebook, and now it has caught Twitter’s attention too. Twitter has been aggressively expanding into new, untapped markets that have a huge potential for growth, and it seems India is a prime focus in that with the company recently launching a new India Blog, and reports of it being interested in an Indian startup.
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