Travel as a sector for startups is looking quite lucrative at the moment. One can find a number of websites today providing end to end services for travel planning including getting travel information, planning a trip and transacting online. But where most of them focus on the overall experience of a traveller giving a big deal to the accommodation, Bangalore based TripThirsty has taken a different approach.
“We’re focused on what you do instead of where you stay. Experience, not accommodation is the focus of our site. We’re built for the savvy traveller who cares less about how many stars the hotel has, and more about what they can do around there,” said Kingsley Jegan Joseph, cofounder, TripThirsty.
TripThirsty initially started out as a sort of Pinterest for travel wishes where users could create wishlists of places they want to visit and once a place is wishlisted, TripThirsty’s deal search engine finds a suitable travel package. The portal however pivoted in September and launched its adventure tours lineup – keeping its Pinterest like design. The startup is soon planning to be in corporate outings and holiday packages as well.
Along with its hashtagged themes like ‘Camping, ‘Nature’, ‘Photography’, and ‘Trek’, the portal aggregates activities and tours from local travel agents. On the frontpage its shows various fun/adventure activities that one may like to try. The portal not only enables the end user to find experiential travel deals, but also helps small and medium travel businesses to promote themselves.
To monetize, the startup earns a travel agent commission for every booking made from their platform. Till now the portal claims to have closed more than 6 lakhs of business in bookings and expects to further generate around 2 lakhs in the month of December.
Talking of user traffic on its portal, Kingsley said the figures are “very encouraging”. According to him, “Within 3 months of launching, TripThirsty has witnessed over 1800 unique visitors a week and growing at 10% every week from the last 8 weeks.”
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