‘Discount’ is a word that every buyer loves hearing. In fact, many online retailers capitalize on this as a huge sales and marketing technique, including seasonal discounts, deals or coupons. In order to offer an easier way for users to track these discounts, there are price tracking websites now available for online retailers. These websites track the prices and the availability of various products and alert the users when their desired items have discount deals or have reached a desired price point.
Camelcamelcamel is one such site which price tracks Amazon, while its sister sites Camelbuy and Camelegg function in the same way for Best Buy and Newegg respectively. The site offers various features listed below.
Price Drop & Availability Alerts
To track a product, the user can set a price threshold at and below which an alert is generated, assuming the product is also in stock. The alerts are delivered via email, Twitter or RSS feed, containing current price information and useful links such as Amazon product page, price watch page etc.
Price History Charts
The site provides a history of pricing of any desired product. Every product page contains graphs of the price variations over time for the three price types-Amazon, third party new, and third party used, as well as the high/low/average prices.
Amazon Product Search
The website offers users an option to search particular products that Amazon is selling. The results are displayed along with Amazon/New/Used prices and links to price history RSS feeds for each price type.
The Camelizer – Google Chrome, Firefox & Safari extensions
The site offers browser add-ons to let the user view Camel’s price history charts without leaving retailer product pages, hence making it easy to create price watches when viewing retailer sites.
Although registration is not necessary to use the website, registered users get certain benefits such as Camel Price Watch Management Interface, wherein users can track all their price watch lists and a Wishlist Import tool to import users’ Amazon wishlists.
The site has more than 180,000 registered users, though it doesn’t require registration to use its charts, and receives about 25,000 visits on a typical day, says co-founder Daniel Green. That number has almost tripled in recent weeks as the holiday shopping season has gone into full swing, according to reports.
Founded in 2008, the site is run by 4 coders based out of California. The site hasn’t taken any outside investment, but the company makes its money as part of Amazon’s Affiliate program, which kicks back as much as 8.5% of sales from customers the tracker refers. Infact they partner with Amazon which funnels sales data directly to Camel. According to market researcher Forrester, U.S. companies will spend almost USD 3 Bn for this kind of referral traffic, known as affiliate marketing, in 2013.
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