One97, a New Delhi based mobile internet company has tied up with Singapore telecom service provider, Singtel to launch its gaming platform in India, as reported by ET. The platform, to be known as One 97 games, will act as an aggregator of the games provided by Singtel and One 97 will be the distributor for these in India.
Further, the company has also integrated its payment portal Paytm with Vodafone and Idea to create an in-app purchase and billing mechanism. Airtel and BSNL will be added to the list later.
Last year, Singtel has also entered into similar partnership with Japan based GREE, a social gaming content and platform provider, to enable games distribution and SingTel mobile billing.
The other terms of the deal remain undisclosed. We have written to the One97 CMD Vijay Shekhar Sharma for more details. However, the response is still awaited.
Backed by investors like SAIF Partners, Intel Capital, SAP Ventures and Silicon Valley Bank, One97 currently has a user base of 530 Mn active users every month and execute around 1.5 Bn transactions every day on its platform.
The firm has recently acquired Bangalore based Plustxt Mobile Solutions along with the launch of new app for online bus ticketing on Android and iOS apps, by Paytm. Also, it invests in early stage mobile companies out of its own initiative, One97 Mobility Fund (OMF).
Its been seen that a majority of the Indian mobile consumers are quite reluctant in making micropayments with their credit or debit cards which is hampering the growth of business models based on in-app purchases.
However, mobile apps ecosystem still offers opportunity with the continuously reducing prices of smartphones and data packages. Also, as per the recent RBI data, In-app-operator billing has the potential to succeed big time in India where not more than 20 million people use credit cards.
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