Emerging as one of the most popular buying and selling app in the country, online classified service Olx announced that its mobile app has now surpassed 6 million download mark. The company revealed that more than 60% of its overall traffic comes from the mobile devices.
More than three-fourth of these 6 million plus downloads have come from Android devices, with low cost Android devices taking the lead. It moreover claims that visits to its mobile app have grown 700% in tier 2 and tier 3 cities.
“We were the first to offer the mobile webapp and native app, and by investing early we have been able to ride the mobile internet boom in the country… We are thrilled about the response to our app, and will continue to innovate and improvise in order to provide our users with a better and a more rewarding experience,” said Amarjit Batra, CEO, OLX.in.
The Argentina-based classifieds site OLX was launched in India back in 2006. Its marketplace is operational in over 105 countries. OLX in past couple of years, has created itself as a widely used marketplace for peer to peer product buying/selling. So far, the company has raised USD 28.5 million, in a series of funding rounds, from numerous investors.The app has received 4.5/5 user rating on Google Play Store India based on 84,000 consumer reviews. No wonder, its simple user interface makes the app easy to use. To post an Ad, a user just needs to click a photo of the product from the app, write a brief description, put an expected price, share his/her preferred contact information, and the listing is ready. The app with its location coordinates, enables users to connect to other buyers/sellers in their close vicinity.
In India, the company faces competition with players like Quikr, Sulekha, eBay.in, Clickindia, and more.
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