Kantar Media, a France based media analytics and insights provider has recently acquired the Singapore and Hyderabad based startup FishEye Analytics. With this deal, Kantar Media aims at extending its global multi-lingual social measurement and analysis capabilities. The deal amount and other details remain undisclosed.
FishEye Analytics, founded in 2009, deals in providing global social media listing search. It has developed a technology that collects and analyses online discussions in 67 languages, thereby supporting clients with powerful social media insights. Its clients include some of the biggest sports governing bodies, international organizations and governments from Asia to Middle-East and Europe. The startup is based out of Singapore with an R&D centre in Hyderabad.
As a part of the acquisition, the team will now provide Kantar Media clients with accessible and intelligent analysis of brand discussions that take place online and offline, and across geographies, as said by Ashwin Reddy Gayam, co-founder and CEO of FishEye Analytics
As per Andy Brown, Global CEO of Kantar Media, the integration will thus help enterprise grasp the revolutionary opportunities brought by the development of social business. And help in focussing on development of their business in Asia, which is currently a strategic priority for Kantar Media.
Kantar had last year acquired the China’s social insight experts CIC. Also, looking at the fast growing APAC region, with nearly 800 Mn social media users, making up 64% of the total 1.2 Bn Internet users across the 18 countries, the acquisition completely makes sense.
Also, the team believes that with this acquisition, Asia Pacific clients will benefit from strengthened language expertise and cutting-edge technology in social media field together with CIC intelligence
Kantar Media is part of Kantar, the data investment management division of WPP and one of the world’s largest insight, information and consultancy groups. The services and data include analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media; and evaluating consumers’ reactions in earned media. Its experts currently work with 22,000 companies tracking over 4 Mn brands in 50 countries.
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