Indian textile designer Neeru Kumar launches an online portal

Keeping up with the Internet retail trend, veteran designer Neeru Kumar has launched an eCommerce store for her brand Tulsi, at www.tulsionline.in, to sell designer merchandise online.

Unlike other designers who choose eCommerce marketplaces and established stores, the designer has currently chosen her own website to enter take her brand online.

The website has a minimalistic look and has three categories, namely clothing, home decor and accessories. A mix-bag of products are present in each category, ranging from kurtas to palazzo pants in clothing, to ‘potlis’ in accessories and wall hangings in home decor.

In a report by fibre2fashion, Neeru Kumar says “An online presence for business is pretty much a requirement today. It is indeed a powerful marketing and communication tool and an environmentally friendly way to work”

Earlier this year, online portal Stylista. took a bunch of designers online like Monica Dogra, Priyadarshini Rao, Wendell Rodricks, Nishka Lulla among others. Myntra acquired a private label Shersingh. In a similar move, Myntra also partnered with Bollywood celeb Hritik Roshan to manufacture and sell his label HRX.

Portals like Pernia’ pop up shop, is also selling a labels affiliated with a number of designers like Manish Malhotra, Shantanu-Nikhil etc.

With so many private labels and well know celebrities going online this year, Indian online retail space is undoubtedly evolving and expanding itself. As said by Neeru Kumar, it is essential to have a both offline and online presence to have maximum consumer visibility, hence now even other individual designers would go online to step up their game.

To contact the author, write to sugandh.dhawan@wirefootindia.com

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