Flatpebble.com, an online art marketplace raises INR 1 crore in angel funding

Flatpebble.com, an online art marketplace has recently raised INR 1 crore in an initial round of funding. The terms of the deal and the details regarding investors were kept undisclosed. However, as per ET, the angel investors include Raghu Bathina, Lax Gopisetty, Ram Jayam and Sitaram Banda. The funding will be used to acquire new customers, improve the product and expand the team.

Owned by Ex Microsoft employees and founders of TechClove Technologies, Pranav Mehta and Venkatesan Seshadri, Flatpebble aims to connects photographers with potential clients in a simple manner. Launched in October 2012, it caters to the needs of rapidly changing professional photography landscape in India as consumers are willing to spend more to capture their special memories.

As per Raghu Bathina, serial entrepreneur and investor, the candid photography space (a photograph that is captured without creating a posed appearance) alone is a $500 million market in India and it is growing at 25% YOY. “Customers need a platform like this where they can choose the best service provider for their needs” , he added.

The platform allows a user to post a job for free and receive visual portfolios and detailed quotes from interested photographers within the target geography. One can then communicate with photographers via the app, call or email them to easily decide the hire. Flatpebble also acts as an escrow protecting both parties with advance payments till the start of the event.

Also, any artist, photographer, web designer, Digital artist, Mural painter, Tanjore Art craftsman, etc, can upload their art work on the platform for sale. The artists commisons are currently categorised into 3 price profiles, offering 15%, 25% and 30% commission as mentioned in the site’s FAQ section. To gain more insights on the pricing click here.

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Flatpebble currently provides professional photographers with specialization in wide range of category. This includes wedding, birthday, travel, fashion, portrait and many more.

Till date, across 75 cities in India, 185 jobs for photographers estimated at Rs. 90 lakhs have been processed through Flatpebble in just 4 months. “Our photographer base now covers 175 cities in India with over 800 portfolios and we are adding new profiles at an accelerating pace.” says Pranav Mehta, Co-Founder and CTO.

To contact author, email at meha@wirefootindia.com