Dhingana, an on-demand streaming music service for Bollywood and Indian music has announced today its partnership with mobile platform and internet service provider General Mobile (GMobi) to get its music app preinstalled on all Intex, Zen, Hitech, m-Tech and Maxx devices offered by GMobi.
The idea is to provide the users with an instant access to Dhingana as soon as they buy the phone, with no need to download from the app store.
As part of the deal, the services will be integrated with the device at manufacturers’ site in China. GMobi has integrated mobile apps and contents to more than 500 device models within past 18 months.
“Since inception Dhingana has adopted smart means to acquire users and as a result we have surpassed 9 million MAUs. Our partnership with GMobi is another initiative in the same direction. The exponentially growing demand for music streaming in India coupled with Dhingana’s and G-Mobi’s leadership in their respective domains will make the partnership successful.” said Rohit Bhatia, CEO of Dhingana.
Dhingana has recently entered into a similar tie-up with Idea Cellular, under which Idea and Dhingana offer a co-branded music subscription service, allowing users to download unlimited music at no data charges.
Launched in 2007, Dhingana provides its on-demand streaming service to millions of users globally to access an extensive library of music in 42 languages licensed by global, national and regional Indian brands like T-Series, Saregama, Yash Raj, Sony Music, Tips and Universal Music. The service is available on the web, mobile web and as an app for multiple platforms.
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