Apple forays into social media analytics, buys Topsy for USD 200 Mn

apple-topsyApple after acquiring the talent across the fields such as mapping softwares, video, data compression and 3D technology, have now made its foray into the social networking area. As reported recently by Wall Street Journal, Apple has acquired Topsy, a social media analytics firm, for more than USD 200 Mn.

Topsy, founded in 2008, specializes in giving a competitive analysis of real time conversations at Twitter. It is used by many of the brands and companies as their day-to-day social dashboard to discover and track the impact of trending topics and predict future events.

Headquartered in San Francisco, Topsy is backed by BlueRun Ventures, Ignition Partners, Founders Fund and Scott Banister. Till date the company has raised USD 32.2 Mn.

The company has a well established network and is handling the full stream of tweets (which is roughly 500 Mn a day now) since 2006.

As per the publication, Apple could use the Topsy’s insights in the services like iTunes media store, Siri voice assistant or iAd advertising platform. However, the exact intention behind the deal and whether Topsy will continue its services independently is still unclear.

Also, it would be worth questioning that why Twitter doesn’t made this acquisition even though Topsy was their certified partner since 2006.

We have written to Topsy for further information, but the response is still awaited. Will keep you posted on further developments if any.

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