Vserv adds new functionalities to AppWrapper

vserv-appwrapperMobile advertising network, Vserv.mobi, has recently added new functionalities to its flagship product AppWrapper.org.

AppWrapper is a platform for Android app developers that automates the integration of multiple software development kits (SDKs) without any coding effort. One just needs to select the services they want and AppWrapper integrates all the required SDKs with correct settings into the app.

Now AppWrapper will enable services like ad monetization, analytics, bug tracking and in-app purchases.

“The new AppWrapper.org platform is based on the business insight that developers are integrating multiple SDKs into their apps, which often takes valuable time and effort that could have been spent improving the core functionality of the app instead,” said Binay Tiwari, Director, Global Marketing and Product, Vserv.mobi.

It is designed to automatically integrate multiple services and the key services enabled by the new AppWrapper include:

  • Monetization - Enables mobile app developers to start earning from their app users through business models such as premium advertising and in-app purchases

  • Analytics - Allows developers to understand and measure audience reach, engagement, retention, conversions, revenue and more

  • Bug Tracking - Allows developers to collect live crash reports, get feedback from app users, distribute beta versions and provide test coverage analysis

  • User Engagement - Enables developers to engage with app users to increase usage through timely notifications, app Rating reminders and more.

The company will be looking forward to further develop AppWrapper.org and expand its SDK partnerships to include new categories to offer developers greater choice and functionality.

AppWrapper was launched three years back, since then it had powered app monetization for more than 20,000 apps and games, including those from Disney India and others.

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Have a look at the video below to understand how it works

Founded in 2010, Vserv.mobi has delivered mobile advertising experiences for leading Fortune 500 brands and digital media companies, across 200 countries. The company has a global presence, with offices across USA, UK, South Africa, India, Singapore, Indonesia, Malaysia and Vietnam. Vserv is backed by IDG Ventures, and had raised USD 3 Mn in Series A funding in 2011.

To contact the author of this post, email pooja.sareen@wirefootindia.com