Reebok plans to launch an eCommerce store to tap Indian consumer base

reebokReebok, producer of athletic shoes, clothing, and accessories and a subsidiary of sportswear brand Adidas, is soon going to launch an eCommerce store to cater to its Indian customer base, as told by Erick Haskell, Managing Director of Adidas India in an interaction with Business Standard.

Reebok is already offering its products on various eStores in India, and is getting a decent response which has made the brand to think of launching an eCommerce platform of its own.

In India, the company is currently working on launching new products and new stores. It will be strategizing on how to penetrate the country, as in a few locations it would be feasible to have a physical presence, while in others,having some other channel of sales might be more favourable.

As FDI norms still don’t favour foreign brands in eCommerce in the country, so currently it is trying to understand how this would work, and is also hopeful that the government may relook and include eCommerce in the rest of the FDI reforms.

While others dealing in the same category include Puma, which already has an online presence, Nike, Fila etc.

Internet penetration in India, which reached 200 Mn users in October 2013 and is expected to reach 243 Mn in June 2014, has a direct impact on eCommerce too and thus eTailing businesses are also witnessing a positive growth which currently worth around USD 500 Bn, and is catering to a population of 1.23 Bn people. Thus, brands with offline presence have now started looking at eCommerce as an important channel of sales and unavoidable too.

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Here is a quick look at the brands which entered the eCommerce sector this year:

Avirate, Heel and buckle, HM Megabrands, 109F, Safari Bags, Malabar Gold & Diamonds, Latin Quarters, Indian Terrain, Titan Industries, Provogue, Sahara Q Shops, Coca Cola India, kapsons, Reliance Brands brough Steve Madden online, Madura Fashion and Lifestyle etc.

Even companies from other verticals have entered the eCommerce market this year including IRCTC, NDTV,  DTDC, Martjack and CCAvenue.

With this, brands like Philips India,  Reliance Retail, Siyaram’s, Good Earth are also planning a eCommerce foray.

To contact author of this post, email pooja.sareen@wirefootindia.com

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