In the last quarter, worldwide smartphone sales surpassed the feature phone sales for the first time, and since then the segment is growing continuously, making it another trend. According to a recently published report by Gartner, in 3Q13, the smartphone sales were registered to be approx. 250 Mn, which is a 11.36% hike over the previous quarter’s 225 Mn units and is up 45.8% from the third quarter of 2012. To date, this is the highest share that smartphone sales have reached.
The overall mobile phone sales were recorded to be 455.6 Mn units, marking an increase of 5.7 percent from the same period last year. In previous reports, the analysts also predicted that mobile phone shipments will grow by 3.7% to reach 1.8 Bn units this year, which was 1.7 Bn units in 2012.
As per the report, Asia/ Pacific, Western Europe and Americas show an increase in the overall mobile phone market, with Asia/Pacific contributing a 77.3% increase in the smartphone segment and an 11.9% growth in the mobile phone segment.
The decline in feature phone sales is mainly in markets such as China and Latin America, where the average selling price (ASP) for feature phones was much closer to the ASP of affordable smartphones.
In terms of vendors, Samsung maintained its first position selling 80,356.8 smartphone units, thereby getting the highest share of 32.1%, with an increase of 0.4 points over the 2Q13 share of 31.7%. Apple continues with second position whereas Lenovo took hold of third position, having 12.1% and 5.1% respectively.
In the smartphone operating system (OS) market, though Android surpassed 80 percent market share, Microsoft, which grew by 123%, was considered to have more remarkable achievement this quarter.
According to the analysts, while Samsung has started to address its user experience, better design is another area where Samsung needs to focus.
Also, for Apple to get success in mature markets, the price difference between the iPhone 5c and 5s is not enough. In emerging markets, the iPhone 4S will continue to be the volume driver at the low end as the lack of subsidy in most markets leaves the iPhone 5c too highly priced to help drive further penetration.
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