Hrithik Roshan teams up with Myntra to launch his active lifestyle brand HRX


Myntra has recently tied up with Bollywood actor Hrithik Roshan to exclusively launch and manufacture his active lifestyle apparel and casual wear brand HRX – Push Your Extreme. The brand is a mix of his own style and passion, and is exclusively available on Myntra

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Kareena, who lends her face & name to 22 brands has caught the eye of an international couture brand that has approached her to design a signature line of denims. The denims will be launched in some of the biggest stores abroad under the brand name “Bebo”.

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Madhuri Dixit earlier in June, 2013 opened her own online dance academy ‘Dance with Madhuri’, hence adding a new genre of hobby or interest learning portals in India . The portal allows registered users to watch video tutorials and learn dance and tricks.

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Sachin Tendulkar, with participation of Future Group, had launched brand ‘Sach’ to sell various oral healthcare products like toothbrushes, toothpastes & kids wear earlier in March, 2013. The idea was to inspire the youth to ‘create a history like Sachin’.

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Salman Khan’s registered charitable trust BeingHuman, in order to get some traction and perhaps raise money to help fund the cause it fights for, opened – an online portal that sells T-shirts and watches for both men & women.

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‘Alive’ by Arjun Rampal is an iconic fragrance introduced in two variations; “alive white” and “alive Black”. Priced at around INR 1440 they are available on several ecommerce portals including Myntra, Koovs, Junglee, HealthKart and more.

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Shilpa Shetty had launched her own fragrance S2 (pronounced S square) in 2007, after having success in selling Yoga DVDs. S2 is a “semi amber floral” fragrance, and features notes of mandarin, bergamot, peach, sandalwood, patchouli, vanilla and musk.

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Zeenat Aman is the first Bollywood diva to bottle her fragrance. The perfume was launched by French perfume brand Jeanne Arthes, way back in her heydays, although only a few know about it. The perfume was launched in early 90’s.

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Amitabh Bachchan has two perfumes launched in collaboration with French perfume giant Lomani. One was launched in 2002 and the other in 2007, both the editions turned out to be an instant hit in India as well as in the global market.

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HRX represents an extreme state of mind that inspires people to be the best version of themselves, to keep on pushing, to keep staring adversity in the face, and to keep achieving. The range starts from INR 499 for basic tees and goes up to INR 2,499 for fashion bottoms (Jeans and trousers).

On partnering with Hrithik Roshan said, “Partnering with to launch HRX was the opportune decision as they are in-sync with our philosophy and effortlessly helped in creating the brand, just as I visualized.”

Apart from Hrithik’s brand HRX, has two other celebrity brands which available on its platform, these include Salman Khan’s Being Human and Farhan Aktar’s social awareness brand MARD.

“We believe that Bollywood is a strong influencer of fashion and tie-ups with leading stars like Hrithik help bring customers closer to their favorite celebrity. Myntra has always stayed focused on bringing the best and the most fashionable brands together that go beyond the ordinary and build a lasting connect with customers,” said Vikas Ahuja, CMO, Myntra commenting upon long term view of Myntra on getting more such tie ups.

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With Indian eCommerce industry spreading its wings and becoming a topic of conversation in every other publication, not only veteran entrepreneurs but celebrities have also shown keen interest in making a contribution to this industry.

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