HRX represents an extreme state of mind that inspires people to be the best version of themselves, to keep on pushing, to keep staring adversity in the face, and to keep achieving. The range starts from INR 499 for basic tees and goes up to INR 2,499 for fashion bottoms (Jeans and trousers).
On partnering with Myntra.com Hrithik Roshan said, “Partnering with Myntra.com to launch HRX was the opportune decision as they are in-sync with our philosophy and effortlessly helped in creating the brand, just as I visualized.”
Apart from Hrithik’s brand HRX, Myntra.com has two other celebrity brands which available on its platform, these include Salman Khan’s Being Human and Farhan Aktar’s social awareness brand MARD.
“We believe that Bollywood is a strong influencer of fashion and tie-ups with leading stars like Hrithik help bring customers closer to their favorite celebrity. Myntra has always stayed focused on bringing the best and the most fashionable brands together that go beyond the ordinary and build a lasting connect with customers,” said Vikas Ahuja, CMO, Myntra commenting upon long term view of Myntra on getting more such tie ups.
With Indian eCommerce industry spreading its wings and becoming a topic of conversation in every other publication, not only veteran entrepreneurs but celebrities have also shown keen interest in making a contribution to this industry.
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