High street fashion brand Avirate enters eCommerce

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Avirate, a high-street fashion brand for women, has recently entered into the eCommerce sector, with an eTailing store launched earlier this month showcasing all its collection for customers online. Apart from launching an e-store, the brand is also working towards selling online via marketplace actively, though at present it’s not selling on marketplaces, but plans to enter into that sector in the near future.

“As a continuous endeavour to be present in every fashionista’s wardrobe we launched our online store. We want to reach out to all the fashionable women in India irrespective of store presence in that city. Hence we have launched an online store and put in our efforts to make it more accessible,” said the company’s spokesperson.

There are around 120 product options available on the Avirate’s website currently and the brand will soon be extending in product categories like work wear, resort wear etc on the website in order to cater to a much larger audience. At present it is offering dresses, tops, skirts, lingerie, accessories, bags and footwear.

It is offering free delivery on orders above INR 1000 within 7-10 working days anywhere in India. “Timely delivery and product quality will take centre stage in winning the hearts of our target audience,” said the company.

As it has only been a week since its launch, the web-store has witnessed a decent rate of conversion, but has however declined sharing any numbers.

Avirate is an International High Street Fashion Brand for women. Designed in U.K. & inspired by the catwalks of London, Paris and Milan, Aviraté offers over 300 styles of dresses, ranging from 2 to 16 (US Size). The brand launches a new collection every month.

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For this year, the brand plans to open more exclusive stores across the country and build on the growing women’s wear category which comprises a large part of the consumer market.

To contact author of this post, email pooja.sareen@wirefootindia.com

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